A Shining Beacon Empowering Millions
A Post Graduate in Physics from Delhi University, Neetu Singh, began her entrepreneurship journey in 2005 with no professional experience. She began training the underprivileged artisans, especially women, to enhance their skills. With a goal to meet the global, traditional, and contemporary fashion trends in India and worldwide, Neetu started designing fashion accessories and garments & prepared a platform for the creations of women artisans across domestic and international markets. Alongside, she sharpened her skills by graduating in Fashion Designing.
In order to influence the life of the underprivileged women of society, Neetu not only empowered them financially but also made them confident to expose their creations. Kicking off her entrepreneurial venture by establishing an export company, she structured a platform that showcased and sold beautiful handicraft jewellery, fashion accessories and garments, followed by an official launch of her brand “SINI” in Birmingham, UK, in 2011. Over the years, four companies were established under the brand name catering to different goals: SINI JEWELS, SINI DESIGNS, SINI LIFESTYLE and SINI FOUNDATION.
To ensure SINI placement among established names, Neetu offers high quality products flavoured with competitive pricing, timely delivery & value additions. Reading the mind and pulse of the consumer while converting their mental images into reality, SINI’s USP has been the emotions it unveils with every product line.
After being married for a decade and with two children, Neetu’s journey was full of struggle, endurance, perseverance and commitment. This self-driven journey has been enlightening & rewarding in multiple ways. With no professional degree in the fashion business, no work experience and no family background in business, everything was experimental. She considers her journey as her biggest ‘GURU’; while making “Never Give Up Attitude “as her mantra to success.
With a million aspirations and an appetite for global reach, Neetu firmly carries her brand’s identity: “Inspired from India, crafted for the world”, while upholding her mission of Women Empowerment & Job Opportunities. With a business model – “Small Scale to Corporate”, her endeavours are Revival of Indian Art, Preserving Mother Nature, and Eco-conscious manufacturing.
Rising above her individual gains, redefining and transforming the lives of thousands of women while scaling to be a pioneer of change in the society, Neetu has broken every societal stereotype, and leads with a fortitude that actively empowers women. Through her dedication and passion in the last decade, she has been able to employ over 5000 artisans across Indian cities, with a mission to unfold the ancient techniques and designs, infusing them into modern outfits and accessories.
Considering how the Indian economy was disrupted by the COVID-19 pandemic; SINI took up challenges head on and manufactured three layered cotton masks and distributed lacs of them for free across the country. To help protect the frontline Corona Warriors, they also made Personal Protective Equipment’s adhering to stringent quality control and certification. These PPE kits and the upcycled cotton masks were also provided at very nominal prices to various hospitals, MNC’s, and many other organisations.
At every turn of her business, Neetu gears herself up to connect the creativity of talented Indian artisans to the international market. Therefore, she exports the garments and fashion accessories manufactured by the artisans and weavers to countries like USA, Canada, Europe, Australia, etc., thus generating income for the artisans. She has also been contributing tremendously to the Indian economy by generating foreign revenue; an effort which is recognised at a national and international level.
‘Belief in self’ and commitment to her goals is Neetu’s secret to success. She says the key to achieving something truly transformational is to be different in what you offer while being your own role model. Neetu is a proud recipient of; Times Power Women Award 2020, Awarded Asia’s Greatest Emerging Leaders 2018 by Indo- Singapore Business and Social Forum, Asia One Magazine and URS Media, Awarded Top Women Entrepreneurs in Art, Craft & Design by Women Entrepreneur India, Most Valuable Jewellery Designer and Entrepreneur 2017 by Network 7 Media Group, State Award for Master Craftsperson’s by Govt. Of National Capital Territory of Delhi, featured in EMERGENCE OF NEW ENTREPRENEURS OF INDIA – a book on gender studies.
Firmly believing that there is no job below dignity if you have a positive thought process, Neetu sets high targets for herself & for her team. Her desire, energy, and commitment to do something meaningful for the poor and underprivileged, especially the women, is a strong driving force. Neetu maintains “Education and specialised degrees are important, but your skills are innate, and no one can stop you from utilising them and turning them into your livelihood”.