Fashion Entrepreneur With A Far-Sighted Vision
For Taiwo Badmus, her life journey has been an incredible blend of challenges and growth. Founding TAIWO.B taught her the importance of staying true to myself, even when the path seemed uncertain. She has learned that resilience and authenticity are key to overcoming obstacles. Every experience, whether good or bad, has shaped her into someone who values purpose, creativity, and the power of community. She says, “I’m grateful for these lessons as they continue to guide me forward. I’ve learned that challenges are opportunities in disguise, and surrounding yourself with purpose-driven individuals amplifies success. Every step has reinforced my belief in the power of self-expression and value.”
TAIWO.B is a luxury capsule wardrobe brand bridging the gap between streetwear and formal wear. The idea emerged from her desire to empower entrepreneurs and corporate professionals to express their authentic selves through versatile, sustainable fashion. She mentions, “Our 7-piece collections create 12 unique looks, offering effortless style and practicality. By focusing on limited production and natural fabrics, we aim to redefine luxury with sustainability. TAIWO.B is my way of offering a solution that reflects my values and vision for effortless, sustainable fashion.”
When it comes to her professional journey, she feels it has been filled with moments of doubt and perseverance. For her, building TAIWO.B has been both rewarding and challenging. From navigating production timelines to raising brand awareness without funding, every hurdle has been a lesson in resilience. While luck plays a role, she firmly believes in hard work, consistency, and faith, laying the foundation for success. She has been able to turn ideas into reality through dedication and a clear vision, even in the face of obstacles, especially while trying to establish a unique brand identity. She does believe hard work and determination create opportunities, even when luck isn’t on your side.
Taiwo innately describes her passion for empowering individuals through fashion. She always believed that what we wear reflects who we are, and she is driven by the idea of helping people feel confident and authentic. Creating a wardrobe that simplifies decision-making while boosting confidence drives her daily. Seeing how TAIWO.B helps people express themselves authentically and sustainably motivates her to innovate and grow.
When it comes to being a tiger or being in a rat race, she believes in being a tiger—fierce, focused, intentional, and unafraid to carve her path. The rat race has never appealed to her because she values purpose over competition. She remarks, “The rat race often distracts from one’s true purpose. Success is about staying true to my vision and creating something meaningful rather than simply keeping up with the crowd. You are unapologetically authentic as a tiger, staying true to your values and vision. That’s the ethos I bring to TAIWO.B, creating a brand that stands out rather than blends in.”
Taiwo is inspired by influential leaders who lead with authenticity and innovation and who embrace authenticity. Her ultimate goal is to establish TAIWO.B as a global leader in sustainable luxury fashion while empowering individuals to express themselves confidently. On a personal level, she aspires to inspire others by sharing her journey and encouraging them to embrace their unique potential.
One of her proudest professional achievements is launching TAIWO.B as the UK’s first capsule wardrobe brand, redefining luxury fashion with sustainability and versatility. On a personal level, styling her twin sister for a Wireless event in 2015, where she won Best Dressed without even entering the competition, remains a special highlight—it showed her the transformative power of fashion. Additionally, being appointed as the youth leader at her church has allowed her to inspire and guide younger generations, which is a role she holds close to my heart.
She describes leadership as inspiring and empowering others to realize their potential. She says, “A true leader doesn’t just create followers—they create more leaders by fostering an environment of trust, collaboration, and empowerment. I strive to lead by example, encouraging others to innovate and grow while inviting them to embrace their potential and lead with purpose. I motivate those around me to take ownership of their ideas and grow alongside me.”
Taiwo shares her thoughts with readers, saying, “Fashion is more than clothing; it’s a powerful tool for self-expression. It reflects who we are. With TAIWO.B, we’re redefining luxury by merging sustainability with style, proving that individuality and environmental consciousness coexist. I advise readers to invest in quality over quantity, embrace individuality, and never be afraid to stand out. Authenticity is the key to confidence and success—a game changer.”
