Making Waves in Real Estate
Being able to evaluate abilities periodically is Sunil Tanuku’s biggest experiential learning. This thought process of constantly evaluating ourselves develops a deeper understanding and makes us believe that we can do it since we genuinely think that we can do so. This can be fuelled by experiences that lead us to failures, and this thought process dramatically helps us to come out of that thinking. In his life journey, there are so many things that Sunil has learned not by people telling him but experiencing it first-hand as he believes in making fast decisions rather than evaluating the complete nuts and bolts of it. “This led me to learn so many things the hard way. I truly cherish those learnings since they have come the hard way to me, so they can never be forgotten or made again. Through that, I have learnt to understand how to know a risk, how to calculate a risk upfront, what-if scenario analysis of that path if things go sideways and are that something that I can live with.” This helped Sunil in various situations and has always taken him up a notch. Planning out things carefully makes everything pan out as we anticipate. He recommends everyone believe in their abilities and take the plunge to achieve them. Even if things go sideways, it will still help us grow even stronger, and the next time, the same mistakes will not be committed, which will, in turn, help us be more successful. This mentality takes people to places, and this experiential learning will help everyone through their life journey, whether personal or professional.
Sunil recalls that his mom and dad were self-made with no help from their parents to do what they did back in India. Both worked hard every day, invested in real estate, planned things together and talked about their finances and had a lot of meticulously driven short-term goals, which propelled them to be successful by constantly meeting their targets from time to time. After moving to the U.S.A. for college, he always felt that his parents had struck a chord in him when he first thought of investing his first earnings. He thanks his wife, who has the same propensity as him for real estate, which made the decision even simpler to start Archer Realty Investments.
Archer Realty Investments is an independent investment firm interested in investing in residential and commercial properties worldwide. The company’s services include but are not limited to fix and flip, rental housing and management, commercial property acquisition & management, and remaining as diversified as possible in the real estate space.
The investment philosophy is built on the objective that we need to achieve a higher rate of returns with as little risk as possible, and we strive every day to conduct our market research and stay ahead of the trends. “We have developed an allocation model to describe what property types we would like to invest, objectives with each category, and most importantly, the financials. We diversify by having different asset classes and different tenant types (families, singles, section-8 etc.), and we carefully create multiple exit strategies that we constantly monitor” Sunil shares.
The toughest obstacle Sunil faced in his career in real estate is not knowing what he got into. He made several errors with grave circumstances, and numerous issues kept his phone ringing. He kept navigating those obstacles and gained perspective on the known risks and issues. His “no matter what” attitude kept him going as he believed in himself, and he has strived and sacrificed his personal time to ensure that he achieved the success he always aimed for! “I have a deep passion for real estate and, simply put, more of a purpose than passion as I strongly believe passion is just enthusiasm if you don’t have a purpose. My passion for real estate started years ago when I was looking for my first purchase of property to live in.”
Sunil and his firm have been recipients of several awards in the past. Some are :
‘50 Innovators of the Year 2022 by CIO Bulletin’, ‘50 Promising Companies to look out for – By CIO Bulletin’, ‘Best Independent Real Estate Investment Services Firm 2022’ ‘50 Innovative Companies to Watch by The Silicon Review and many more. In parting words, he shares that people must be ready to sacrifice & hustle and, most importantly, leave their comfort zone and expand their horizons. Developing that mindset is the first important step, and everything else will fall into place once that is done. Navigating through uncertainty automatically motivates us to work even harder.