Leading the Way in Language Advocacy
Reem Elkady, the inspiring founder and CEO of 360 Smart Lingo, is a passionate advocate for language services and cultural adaptation. Her personal journey from pharmacist to interpreter to entrepreneur has led her to create a company that addresses the cultural complexities of the Middle East through comprehensive language solutions. Reem’s drive and determination to make a difference in the world has led to her being recognized as a leading figure in the global Language Service Industry.
Reem entrepreneur journey began when she faced a series of traumatic events. She lost three important people in her life – her mother, her childhood friend, and her best friend – within the span of one year. To add to her grief, the year closed with two miscarriages. Reem felt lost, overwhelmed, and unsure of what to do next. She started by seeking support while simultaneously exploring her passions and values.
Realizing how unpredictable life can be, she took the leap and started her language service company – 360 Smart Lingo. Reem witnessed how many businesses failed to succeed in the MENA Region due to a lack of understanding of cultural nuances and languages. She wanted to address this gap by providing a comprehensive range of language solutions, including Translation, Interpretation, and with a strong focus, Cultural Adaptation.
“Our goal is to ensure that businesses have the necessary support to navigate the cultural complexities of the Middle East and succeed in this rapidly growing region. We believe that language access and cultural understanding are key to building successful business relationships. We provide profound language and cultural support that enables businesses to connect with customers and partners from diverse backgrounds and build lasting relationships,” says Reem.
Starting a business is never easy; it is a challenging yet rewarding experience. Throughout her business journey, Reem too faced many challenges, but each one presented an opportunity for growth and learning. One of the biggest challenges was establishing trust with clients and building the brand in a highly competitive industry. Reem knew that their language solutions could help businesses succeed, but they had to work hard to gain credibility and establish themselves as a reliable partner. Another challenge was navigating the constantly evolving language industry, which required them to adapt and innovate to stay ahead of the curve and provide their clients with the best possible service.
Despite these challenges, 360 Smart Lingo grew rapidly, generating over 1 million USD in the first year of operation. Reem’s business philosophy is centered around the key principles of cultural understanding, agnostic technologies, and addressing business needs. She has successfully navigated both the corporate and government world to consistently develop international opportunities and positioned her company as a strategic supplier to several key customers.
Reem’s passion for language advocacy has driven her to become a leading figure in the global Language Service Industry. She has been responsible for raising industry awareness, developing professional standards, and managing change.
“My passion is Language Advocacy! This stems from my belief that language access is a fundamental human right! I’ve always wanted to leave a mark in this world and I found my calling – language advocacy – contributing to uniting the world and breaking cultural barriers in a world more open than ever before where everyone should have an equal opportunity to communicate and be heard,” voiced Reem.
The future of language services is bright, and Reem sees 360 Smart Lingo as a key player in shaping the industry’s direction. As the world becomes more globalized, businesses will increasingly need to connect with customers and partners from diverse backgrounds. Language services will play a crucial role in helping them do so.
With a deep appreciation for the power of language to empower and give voice to the voiceless, founder and CEO Reem Elkady has established 360 Smart Lingo as an innovator in the industry.
360 Smart Lingo is on a mission to revolutionize the language services industry by providing businesses with comprehensive language solutions that allow them to navigate cultural complexities and build lasting relationships. The company’s focus on providing holistic language solutions that meet the unique needs of its clients is key to its success, and its commitment to innovation and excellence ensures that it will continue to thrive in the future.