Social Media Influencers Marketing on Luxury Brands


In the current market, building an authentic presence on social media is essential to sustained success for any brand.

The advertising money that used to be spent on television and radio is now being overwhelmingly redirected to influencer marketing funnels that are creating staggeringly-high demand from consumers and on a global scale. By tapping into influencer networks, brands can unleash huge growth at a rapid pace.

One of the year’s biggest influencer marketing success stories to date is high-end jewellery brand APM Monaco’s Fun Crazy Love Collection.

The Monaco-based jewellery brand has partnered with fashionable influencers who shape the buying behaviour of the 18-35 year old female demographic from China, Russia, Europe, Latin America and the US to create consistent worldwide consumer traction and brand impact.

As a result, APM Monaco has been able to create a global phenomenon quite unlike any other contemporary jewellery brand on the market. Their latest campaign behind the launch of their new Fun Crazy Love Collection provides a clear example.

Here’s actress Mara Teigen sharing her Fun Crazy Love piece with her fans in Los Angeles.

Simultaneously star influencers such as Ruslana Gee and Rose Bertram share the collection with their audiences primarily based across Moscow, New York, and Toronto.

Whilst assembling a global ambassador network of star influencers like these that the nearly 40-year-old Monegasque company has been able to achieve such rapid retail expansion.Initially founded in 1982 by jeweller Ariane Prette, for more than 30 years the company produced high-end jewellery for some of the biggest jewellery brands in the world. After three decades perfecting the processes for creating impeccably handcrafted pieces, the Prette family decided to develop theirself name-brand products and expand into retail markets worldwide.

Although APM Monaco has utilized influencer campaigns before to amplify collections debuts, their Fun Crazy Love campaign has been able to penetrate through to the end consumer like never before.  In the campaign, APM Monaco strategically incorporated gifting competitions across every one of its 30+ influencer posts to trigger UGC (user-generated content). The end result was that fans worldwide were engaged and became a propagating part of the APM marketing base.

Such shrewd and timely strategies are a big reason why APM is considered one of the most adept brands in the digital and luxury space.



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