Patrick Laing: Finding Certainty in Business and in Life

Patrick Laing has never been content with “good enough.” A U.S. Army counterintelligence veteran turned entrepreneur, author, speaker, and podcaster, he leads with a rare blend of rigor and heart. As the Founder and CEO of Certainty Management, headquartered in Henderson, Nevada, USA, with associates coast to coast and clients in all 50 states as well as abroad, Laing helps organizations “Make More and Keep More,” and, as he likes to add, “we encourage them to Give More, too.”

Certainty Management began as a cost-reduction consulting firm with zero employees and a single product offering and has since grown into ten profitability divisions spanning AI/Technology, Benefits, Cost Savings, Efficiency (Automation), Energy (for AI data centers) and Indoor Air Quality, Funding, Healthcare, and Recovery (including tax credits and class-action settlements). The firm also provides Retirement preparation help and a dedicated Service arm, Certainty Cares. “We created the kind of company we always wanted to work for,” says Laing. “Faith-based, family-focused, remote-worker friendly, and built to make a difference, not just an income.”

Laing’s résumé carries the momentum of someone who executes in all he does. Early in his career, he helped Beldon Home Solutions increase annual sales in its Portland, Oregon, USA office from $3.5 million to over $20 million in just over three years, making it the top-performing branch in the country out of 65 offices nationwide. He’s led nationally ranked sales teams, managed multimillion-dollar projects, and today pairs that operational discipline with a nationally-syndicated podcaster’s reach. He hosts Finding Certainty, a weekly talk show/podcast, syndicated on Spotify, iHeartRadio, Apple, Google, Amazon, and more, and is launching two more weekly shows: EmPower AI, focused on powering AI data centers more quickly and efficiently, and Finding Triumph, focused on overcoming addiction and achieving success and peace of mind in one’s life.

His path wasn’t linear and that’s part of his strength as a leader and entrepreneur. After nearly a decade in the U.S. Army, including the last five years in counterintelligence with Top-Secret clearance, Laing earned an English degree at Brigham Young University, co-founded the BYU Writing Fellows peer tutoring program, and taught Italian at the world famous MTC in Provo, Utah, USA. He worked his way through college doing various summer sales jobs, and discovered he was good at it, and enjoyed it. He especially enjoyed building teams who thrived. “I’m a connector,” he says. “I connect customers with offerings, developers with projects, vendors with clientele, and 1099 sales consultants with great work opportunities.”

Today, the “Certainty Collective” as it’s known (comprised of Certainty Management, Certainty Global, Certainty Holdings, and Certainty Veterans), is designed to share success with the sales professionals that make them great. Laing points out that the company pays out over 60% to their sales team, embracing an abundance mindset to help drive volume, referrals, and loyalty. He frames leadership around four main anchors: “vision, inspiration, collaboration, and re-calculation, the ongoing course-correction required of any journey.” He asks a simple, enduring question: “What else can I do?” It’s a mindset he credits to one of his favorite sales classics, The Oz Principle, and to years of practicing the principle of accountability it speaks of in business and in life.

Laing’s most personal pride shows up in his wife, his five adult children, and in Certainty’s giveback architecture. Through the Certainty Partners program, nonprofits can gain access to unlimited zero-cost funding. The Certainty Fellowship helps students attend and graduate from college 100% debt-free, while also helping eliminate their existing federal student debt. Certainty Veterans, the team’s newest initiative, was designed to assist U.S. veterans in securing the VA benefits and back pay they so deserve. “We want to make an impact and bless humanity through our work,” he says. “We want to do business, but also do good. The more you give and serve others, the more it comes back to you and multiplies exponentially.” Laing calls this virtuous flywheel “The Snowball Effect.”

Laing has been a contributor to multiple leadership books, two of those being international best-sellers. This entrepreneur-author’s latest collaboration, EmPower AI – Second Edition, written with Bill Ganz, Scott Moen, and Ronald J. Fichera and available on Amazon, provides U.S. state governors and other global leaders with a practical step-by-step playbook for delivering power to the world’s AI data centers (and more), more quickly, efficiently, and cost-effectively. The media side continues apace: Finding Certainty is a standing platform, a weekly talk show focused on all things Certainty related, while EmPower AI (with Ganz) and Finding Triumph (with David Baskett) extend his conversations into energy and personal resilience. Recognition has followed, including multiple awards, speaking invitations, and induction into Marquis Who’s Who in American Business (2025-2026). In December 2025 he was invited to be one of the keynote speakers at the prestigious CXO 2.0 Founders Conference in Dubai UAE.

Behind Laing’s velocity and that of his companies lies a deeply human cadence. He speaks often about impact and balance: “We work to live, not just live to work.” Friday-night date nights with his wife, Tessha, quarterly getaways, and regular church service help keep his compass true. He carves out time to read a book every week, plays the piano, enjoys singing whenever he can, and loves fly fishing mountain streams like the ones he remembers from his youth in Utah and New Zealand. “Nothing is worth letting work control and overwhelm the rest of your life,” he asserts. “You’ll never see a hearse pulling a U-Haul to the cemetery,” as they say.

Ask Laing for a single lesson and he’ll offer a compelling paradox: lead boldly, but keep recalibrating. “Most of us are making it up as we go along,” he says with a smile. Keep trying. Fail forward when you do stumble and fall. The difference is seeking growth, refusing victim patterns, and taking ownership. “See it. Own it. Solve it. Do it,” as The Oz Principle teaches, and surround yourself with talented people who share in your vision and in the bounty. In an era obsessed with quick, superficial wins, his mantra lands as a refreshing challenge and promise: “Make More. Keep More. Give More.” And build a legacy of certainty while you’re at it.