Stitching Success with Zaecy
When you think of athleisure, what comes to mind? For most, it’s a blend of comfort and fashion, but Parvathy Achyuth’s Zaecy takes it a step further, turning this blend into an art form. Picture this: athleisure that’s as stylish as it is functional, a brand that not only embraces the fit but also celebrates every body type with a sprinkle of flair. This isn’t just a dream; it’s Parvathy’s reality, and she’s making waves in the fashion world with a refreshing twist.
Zaecy, launched in 2023 in the UAE, is more than just a brand—it’s a movement. Parvathy’s vision was clear: to offer premium, comfortable garments developed through extensive R&D. She’s not just riding the athleisure wave; she’s creating a new current. The garments, crafted from top-notch fabrics and featuring innovations like EziDri, QuickWick, and Dirt Repel, aim to bridge the gap between fashion and fitness. From yoga mats to BPA-free bottles, Zaecy’s range ensures that every aspect of your active life is covered.
Parvathy’s journey to Zaecy wasn’t without its challenges, but she turned every obstacle into an opportunity. “I believe in turning challenges into strengths,” she reflects. Her path was fueled by a blend of hard work and a bit of serendipity. She recognized the potential in her in-laws’ apparel manufacturing business and decided to create something uniquely her own. “The harder you work, the luckier you get,” she notes, underscoring her belief that perseverance and luck are intertwined.
So what drives this visionary? For Parvathy, passion comes from a love of learning and a commitment to creating something original. “I challenge myself to improve my work and strive for perfection to find happiness,” she says. Her enthusiasm is infectious, and she’s deeply invested in learning from those around her. Whether it’s through her team’s suggestions or her own experiences, Parvathy uses every bit of feedback to fuel her creativity and drive her brand forward.
Leadership, according to Parvathy, is about more than just steering the ship. It’s about earning trust through experience, patience, and empathy. “A leader must persist through difficult times with sincerity and dedication,” she explains. For her, leadership is a two-way street. It’s not just about creating followers but nurturing leaders within her team, and she believes that every person she meets has something positive to offer.
When it comes to inspiration, Parvathy finds it within herself. She acknowledges that while external influences can be motivating, true drive comes from having a strong internal goal. Her aspiration is to make Zaecy a global name, known for its commitment to comfort and style. “True inspiration arises from having a strong goal,” she says, and she’s determined to make Zaecy a trusted partner in promoting a healthy and happy lifestyle.
On a Sunday morning, you might find Parvathy in her element, blending her personal time seamlessly with her passions. Whether she’s exercising, dancing, cooking, or spending time with her family, she integrates her hobbies into her daily routine. “Everything I do is enjoyed as part of my personal time and happiness,” she shares. But even the most dedicated need a break; on those rare days, you might catch her lounging with her husband, binge-watching Netflix—a simple pleasure that keeps her grounded.
Strengths, according to Parvathy, lie in seizing opportunities and celebrating each milestone. She recognizes that while challenges are inevitable, understanding and addressing weaknesses can turn them into strengths. “The key is to set a goal and pursue it with persistent enthusiasm,” she advises, offering a mantra for success that’s as practical as it is inspiring.
Parvathy’s achievements span both personal and professional realms. Professionally, she’s a gold medalist in mass communication, specializing in brand development and management, and has presented a research paper on skincare advertising at the ICACCI conference in 2016. Zaecy has earned accolades, including recognition as one of the top 100 homegrown brands in the UAE by Images ME magazine, a feature as a star icon in Gulf News, and serving as the apparel sponsor for the World Tennis League in 2023. Her personal achievements include a lifelong dedication to classical dance, with performances at over 200 events since the age of five.
In closing, Parvathy’s message to aspiring entrepreneurs and dreamers is clear: “Everyone’s journey is unique. These experiences are our greatest teachers.” She emphasizes the importance of staying grounded, maintaining integrity, and pursuing goals with enthusiasm. With her drive and passion, Parvathy Achyuth is not just changing the athleisure landscape—she’s redefining it.
