Building Bridges: Faith, Resilience, and Entrepreneurial Spirit of a Proud Biafran
Prince Enwere is one of the rare gems who sees the world as it can be and not what it is. This innate ability has made him move mountains in his career as he strives to tap into people’s prosperous potential for the world’s betterment. Having successfully collaborated with TrackAm app, which won the Best Citizen Safety App award at NaijaHacks, he continues to make space as an entrepreneur as he wants to establish his own agency, ThinkingMan Creative, through which he aims to bridge the gap between advanced economies and African talent while also continuing to grow personally and professionally.
Driven to do greater good for society, Prince started his journey by collaborating with friends Zenith Wogwugwu and Stanley Ekene to start TrackAm, a citizen safety and emergency app. This app saw tremendous popularity during the EndSARS movement, enhancing the connectivity of loved ones in times of distress. Currently, he works with Mindshare, a subsidiary media marketing agency of GroupM that helps activate and manage world-class advertising campaigns globally.
In light of this, he says, “I am currently working on getting back into the entrepreneurial space and launching my agency, ThinkingMan Creative, which will offer comprehensive ad services. My inspiration comes from my journey and desire to bridge the gap between advanced economies like the UK and African talent.”
Being a proud Biafran and hailing from the defunct state of Nigeria, Prince felt there were limited opportunities in the country. His family had to move a lot and eventually settled in Lagos. Being a foreigner in Lagos posed a difficult task, and it took him time to adapt to a brand-new environment. Lagos had a highly competitive scenario with the best talent of the country concentrated there. This meant that there was a scramble for success with limited resources. He recounts, “With TrackAm, we faced stiff competition, especially when seeking funding. As newcomers, we also often encountered individuals who tried to exploit our naivety. Balancing our drive with these challenges was tough. However, I firmly believe that hard work increases your chances of getting lucky.”
Taking immense pride in his heritage and culture, he feels that this contributes to his passion. As a Biafran and also a part of the Igbo-speaking community in Nigeria, he is driven by the collective cultural ethos of resilience and industriousness. Regarding this, he says, “We are go-getters, overcoming challenges despite the odds. This has instilled in me a relentless drive to keep pushing forward. My primary inspiration is Jesus Christ; I strive to live a life that reflects his teachings. My father, Mr. Sylvester Enwere, is my sole passion fuel – he laid the foundation for me intellectually and spiritually. His conscious or unconscious example of diligence and family prioritisation shaped who I am today.”
Prince’s key strength is his resilience, a trait deeply rooted in his cultural background. This resilience has driven him to strive for more and overcome any hurdles. His ability to empathise with others and apply diligence in work has been a crucial stepping stone for his success. He acknowledges that his tendency to take on too much or believe he has to do everything himself can lead to burnout. Learning to delegate and trust others has been an area of growth for him.
Prince’s view of leadership is about guiding and serving others toward achieving a common goal while fostering their growth. He feels a deep responsibility for the people he manages and seeks their development. He aims to create more leaders, understanding that not everyone is suited for leadership. He assesses individuals to motivate them toward roles where they are most likely to excel, balancing direction with empathy.
Prince takes his spiritual life seriously, often spending Sunday mornings at church. He values rest and relaxation, spending his free time watching movies, playing FIFA on his Play Station, and travelling with his family. He particularly enjoys visiting the Balkans, where he finds the mountainous terrain a source of wonder.
Prince’s personal and professional achievements are deeply connected to his family and friends. His greatest personal achievement is marrying his wife, Sandra Harrison, in the Catholic Church and starting a family with their daughter, Olamma, the light of their lives. He is also immensely grateful to his mother, Mrs. Magdalene Enwere, and his sisters, who have been his biggest supporters throughout his journey. Prince also values the friendships that have shaped him over the years, particularly with Alex Agbu, Chisom Nwogbaga, Nonso Egemba, Tosin Ilesanmi, Esohe Edobor, Anita Ihesie, Michael Okoji, Paul Abah, Leo Anochie, and Yemi Gbadamosi, to mention a few. These friends have been a source of inspiration and strength, motivating him to keep pushing forward.
He shares his mantra with our readers and says, “My mantra is to keep trying despite setbacks but never lose sight of empathy. Always remember that business is about people, so be kind and humble, no matter your position. It’s essential to build bridges, as better businesses come from better people and better people alone. Better people build better systems, which makes better businesses. By fostering kindness and humility, we can build a better world, one relationship at a time.”
