Gauri Awasthi

An Empowered, Diligent and Self-assured Wonder Woman

Gone are the days when women had to fight for a laudable place in the list of achievers. One name that contributes to this success is Gauri Awasthi, a digital transformer, growth hacker, mentor, storyteller, brand consultant, investor, start-up evangelist, and omnichannel expert. The icing on the cake is that she doesn’t just have a versatile work personality but is also a multi-tasking homemaker, a doting mother, and a hands-on pet parent.

Gauri has been instrumental in driving digital transformation strategies & marketing brand advocacy along with programmatic media for fortune hundred companies in commendable capacities. An innovative go-getter with a passion for creating a high-impact user experience for products, she always works towards bridging the gap between digital innovation and the organization’s business objectives.

Nominated as one of the Top Thirty-Five Women Achievers in New-Age Media by Google, Gauri, and her seventeen-year experience in creating brand awareness, decade’s experience in advertising & marketing, and experience of working with established brands, make her a wonder woman of the working world today.

Poet Robert Frost’s memorable lines, “The woods are lovely dark & deep, but I have promises to keep, and miles to go before I sleep, and miles to go before I sleep…,” keeps Gauri motivated at all times. She firmly believes in setting priorities and questioning where she pictures herself five years down the line. This practice helps her reset the way she is working towards her goals.

Recently, Gauri launched her venture, DIGITAL EDIFY (DTBU), i.e., the Digital Transformation Business Unit, along with Co-founder Aakash Shrivastava, devising the ‘X’ factor digital solutions for new-age customers since 2002. With immense excitement, she shares more about her company, “We are NOT an Agency. DTBU will help build brand awareness, brand salience, desire, generate demand, convert into sales for brands. We are advisors, brand advocates, growth hackers scaling-up a business’ ROI.”

In the times of COVID19, user behaviour has evolved digitally across categories and have canvased a greater need for a business to evolve from Digital Transition to TRANSFORMATION. In the efforts to transit business digitally, brands are dependent on boutique agency skills rather than taking a focused brand amicable approach, to help them achieve their goals. Hence the investments are also hay-wired missing the strategic performance driven approach, which leads to overspends, reaching only the break-even without touching the “finishing line” leading to Conversion to topline. So Digital Edify, a Global Design Thinking and Digital Transformation Business Unit fondly called as DTBU, helps bridging the gap providing strategic, digital transformation approach, brand’s audience, user behavior with a design thinking aptitude, performance-driven ROI approach, channel ergonomics and latest business trends adding to the top-line of the business. We help the traditional retail companies grow and flourish digital, help them with their evolving e-commerce business B2B, B2C & D2C namely, marketing automation, artificial intelligence driven chat-bot integration, complete digital transformation, virtual events, influencer/key opinion marketing-driven approach to help drive the brand salience and customer engagement. Digital Edify is an “Indi-Global” company having its presence in international markets, mainly the US, ANZ, and SEA, primarily in Singapore.

Gauri reveals that she has five superpowers- being headstrong, her charismatic personality, her leadership skills, being a team player, and her optimism. During the weekends, she relaxes her mind by indulging in some gardening activities, spending time with her son & family, and cooking. Gauri is also an enthusiastic blogger, an avid reader, and a travel lover. Being a successful woman of the twenty-first century, Gauri accepts that she has to encounter quite some hurdles regularly, one of them being balancing the worklife equilibrium. Maintaining a to-do list helps her sustain this balance.

Gauri was recognized in the Top Rankers Excellence Award for Marketing Leadership and SSForty under Forty by Social Samosa in 2020 for leading digital marketing strategy & social brand advocacy. Some of her other recognitions include FAST Hundred Digital Leader by Paul Writer & Oracle, India’s Top Hundred Smartest Digital Marketer in 2018 by the World Digital Congress & in 2020 by Global Federation of Digital Marketing, and “Superwomen Class” of 2020 on International Women’s Day by Social Samosa. Gauri launched the campaign “Halonix Safer City” and won bronze in Spikes Asia 2014, silver in Abby’s, and a Cannes entry in 2014. She has also won many campaign awards for various brands : Nestle, Microsoft, Fabindia, John Players and more.

ACEF Asian Leaders Forum and Awards powered by CCN News18 presented Gauri with a gold medal in the category “Young Achiever Marketing Leadership Award.”

Gauri is working on bringing live a project which showcases the real-India and its rich heritage demonstrated by the efficient and hard-working artisans. This is going to be her next entrepreneurial assignment, followed by the launch of an e-commerce marketplace.

Empowered, diligent, and self-assured, Gauri Awasthi is no less than an idol for other aspiring women..!!

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