Enhancing beauty, inside out
Sometimes, the biggest hurdles result in the greatest accomplishments. The same is certainly true in the case of beauty mogul Arlene Treisman. After being in a severe auto accident that necessitated 5 challenging reconstructive surgeries, Arlene launched her brand – The Beauty Concierge Intl, to runaway success worldwide.
Forever a believer in helping others, Arlene learned from her parents how self-care and being disciplined were the first steps towards supporting others. Both her parents made self-care a daily ritual and Arlene was quick to realize, growing up, how it was the little things in life that made one feel powerful. Since then, keeping her home organized, buying fresh flowers, lighting candles, integrating daily customized exercise routines, eating a high nutrient diet, and practicing mental self-care through meditation are key things she pays heed to.
“It is this strong foundation of my parents that made me integrate mandatory customized individual exercise routines and eat a high nutrient natural diet that is the key to making my brand stand out.”
For a young girl enticed by the idea of being a ballerina, Arlene has come a long way to establish herself and develop a brand which speaks volumes about who she is and what she stands for.
After completing her graduation in business and branding at the University of Cape Town, South Africa, Arlene landed a great first job as a junior account executive at Grey Phillips Adv. When she switched jobs, BBDO Intl brought her to Los Angeles, USA, as a young immigrant.
Finding and designing universal fashion trends was Arlene’s legacy and passion for many years. With a little encouragement from ‘Miracle @ Wayne Dyer’ and the iconic Dr. Jason Diamond, her love for style and creating trends transitioned into the world of celebrity reconstructive beauty.
However, it took a severe auto accident in 2015 for her to rise like the Phoenix with The Beauty Concierge Intl – Accessorize Your World to be boldly unique and deliver optimal results.
“My dream to create my own brand after a close shave took me 5 yrs of hard reconstructive surgeries. Honestly, I was petrified to go out there and begin again! I focused on being the only consultant that integrates mandatory individual self-care protocols (daily regimented exercise and a diet rich in nutrients) and natural beauty enhancements that make one feel good from the inside out.”
This has been Arlene’s game-changing formula whilst she works with clients to draw their vision boards and customize a plan, collaborate with top surgeons and estheticians, and bring out healthy glowing clients. “It has never not delivered optimum healthy glowing clients/patients,” exclaims Arlene with pride.
Her extensive experience and eye for aesthetics help her in preparing tailor-made solutions for clients according to their individual requirements. She recalls each of her clients till date, and drives inspiration by aiding them in achieving the best possible version of themselves in terms of natural beauty as well as a healthy and robust lifestyle.
Arlene’s assiduous nature and diligence to her brand speaks for itself. The Beauty Concierge Intl is akin to her lifetime dream of surrounding herself with natural beauty – integrating fashion, self-care, fitness, and top eco-friendly lifestyle brands in an effort to bring in the finest and best new products, techniques, and services in the market. They are already market leaders in providing aesthetic results through facial and body enhancement and rejuvenation by integrating life, beauty and style.
A huge part of her brand building exercise is also her iconic collaborations in all areas of beauty. She carves her path by collaborating with strong women who have been through diversity and built themselves up, and finds motivation and inspiration from their lives as well. For her, it is seeing other women’s success on all levels that drives her passion and instigates her to work harder every single day.
For her unwavering commitment to excellence, Arlene was thus featured by the Disruptors Magazine ‘Top 30 inspiring women to look out for in 2021’.
Yet, what truly completes Arlene as a woman of substance is the perfect work-life balance she creates while she looks out for her family. An incredibly proud mother of two wonderful kids, Arlene feels content that both her children are growing up into smart, driven and kind-hearted souls.
Just like she is one herself. An inspiring role model for working women, Arlene is a leader for many who look up to her. In her own words: “When one works to escalade and empower each individual to the best, balanced and healthier version of their visionary goal, one helps alleviate the society as a whole.”