Embracing Challenges, Defying Labels
Sunny Goel, a New Delhi native born in 1988, embodies perseverance and adaptability. His compelling journey is filled with unexpected twists and turns, illustrating a tenacious spirit that refuses to be stifled. While he initially pursued a career in engineering, a familial crisis sparked a transformation into the vibrant realm of media, showcasing his unwavering artistic flame.
When Sunny first began his professional journey in 2007, from Punjab Kesari (Daily Hindi Newspaper, New Delhi) provided the perfect opportunity for him to gain momentum and climb the ladder in the world of media. Over a decade of working with International Magazine and Media, like McClatchy Studio (Serving UK & USA, over 50+ Newspapers), Naylor Association Solutions to carving a niche for himself, he went on to establish Equirria Solutions Private Limited, venturing into various industries that piqued his interest. But it was not until 2018 that he truly found his calling, when he took the leap of faith and founded Equirria Creative Studio. This was a testament to his unwavering conviction in the profound impact of compelling and impactful branding.
Equirria is not your average agency, thanks to the unmatched guidance of Sunny. This innovative company thrives on personalization, utilizing their expertise in branding, marketing, and communication to meet the specific goals of their clients. Amidst a crowded and overwhelming marketing landscape, Equirria stands out by delivering clear and impactful brand messaging, a true reflection of Sunny’s dedication to simplicity in our complex world.
Sunny faced no small task in balancing the demands of his high-pressure career and personal life. In the beginning, he was thrown into the fire, but he found respite in thorough planning, periodic digital detox getaways, and a mentality of releasing control over the uncontrollable. As he eloquently puts it, “Na tere aane ki khushi, na tere jane ka gumm, tu bhad mein ja tera kissa khatam,” exhibiting his embrace of life’s ever-changing rhythm.
Equirria’s business acumen is rooted in a laser-sharp focus, not frivolity. Sunny understands that, in today’s busy marketing world, what truly matters to clients is being able to effectively convey their message. Instead of bombarding them with an overwhelming list of services, Equirria prioritizes comprehending and meeting clients’ goals, always asking the important question, “why,” in a society often consumed by the superficial “what.”
Sunny’s entrepreneurial spirit burns brightly, driven by an unwavering conviction in the influential force of beauty. A trained chemist and physicist, he approaches challenges with ingenuity and places a strong emphasis on both visual appeal and tactical efficacy. Undeterred by pessimists and detractors, he forges his own path in the business realm, fueled by a steadfast resolve to create positive change.
Despite the formidable challenge posed by the COVID-19 pandemic, Sunny saw a potential opportunity amidst the chaos. With the rise of AI and Meta, Equirria seized the chance to boost content creation by utilizing AI and digital innovative tools. Rather than being a setback, the pandemic became a lesson in resilience and strategic adaptation for the company, showcasing their ability to embrace change and adapt in the face of adversity.
Sunny attributes his success to a laser-sharp focus and prioritization. He doesn’t chase numbers; he chases impactful goals. His self-awareness of his occasional overthinking is refreshing, and his advice – ‘Don’t ask what you can make, ask how much you need to retire’ – a practical gem for entrepreneurs. In a world obsessed with hustle, Sunny champions defining your personal and professional goals to craft a fulfilling journey.
Sunny’s career has been a relentless trajectory of accomplishments, garnering an array of prestigious awards and accolades. From the renowned Marcom and Excel Awards to receiving recognition on an international scale, his journey towards success has been defined by unwavering growth. With his sights set on even more accolades in 2024, Sunny remains unwaveringly dedicated to setting the standard for excellence in his field.
When asked about the coveted “Circle of Excellence 2024” title, Sunny’s response is characteristic of his quiet confidence. “I define excellence in my domain, that’s the key,” he smiles. In a world seeking external validation, he chooses to create titles rather than chase them, an approach that resonates with his philosophy of intrinsic excellence
This mindset aligns with his belief in the power of intrinsic excellence. Sunny’s formula for personal growth, development, and triumph is elegantly simple: a clear vision, unwavering creativity, and consistent productivity. He excels at tackling the overlooked problems, those often deemed too formal for business, in pursuit of his goal: to be among the 99% who praise your services.
“Mr. Sunny Goel’s story transcends the realms of branding and entrepreneurship. In the vibrant tapestry of Indian entrepreneurship, Mr. Goel’s melody continues to captivate and inspire, weaving one brand story at a time, leaving an enduring legacy in the ever-evolving business landscape.”