Passion for Media and Communication, Visionary Educator and Blogger
Carrying and demonstrating an entrepreneurial spirit, commitment to excellence, and passion for education, for over 25 years, Sukh Sandhu has gained experience in high managerial roles, establishing himself as a leader in multiple fields such as information technology, business, and management. His journey in media and communication began with a role as an official Twitter Jockey for India’s largest TV channel, Star Plus/Disney. He shares that he “had the opportunity to work on the Dancing with the Stars (Nach Baliye) show, promoting it on social media and engaging with audiences. My passion for radio led me to create Australia’s first online radio station in Hindi and Punjabi languages, Sukh Radio, in 2009. I later joined Australia’s premier Punjabi radio station, Radio Haanji, as a radio jockey, where I had the privilege of interviewing some of my favourite celebrities.”
Sandhu shares how his journey in business and entrepreneurship began with a strong passion for media, communication, and education. Throughout his career, he has always sought opportunities to make a positive impact and create platforms that celebrate and promote various aspects of culture and learning. The idea behind his ventures stems from a deep belief in the power of communication and education to bring about positive change in individuals and communities. Recognizing the need for innovative approaches to media, radio, and vocational education made him see an opportunity to fill those gaps in the market.
Even as a writer, he took the opportunity to contribute his expertise in vocational education, compliance, and management to various publications. “The idea behind my writing endeavors was to share knowledge and insights to support professionals in these fields and promote best practices.”
In the field of education, Sukh Sandhu recognized the importance of quality teaching and the need for educators who can inspire and empower students. This led him to become a lecturer in Information Technology, Information Systems, Business, and Management. Making a positive impact on the next generation by providing them with knowledge and required skills was the idea behind his move.
A key aspect of Sukh Sandhu’s business strategy is his commitment to innovation and staying ahead of the curve. Constantly seeking out new technologies, methodologies, and trends that can enhance the services and experiences offered and embracing cuttingedge strategies and tools, Sandhu feels capable enough to provide unique and impactful solutions to his clients and audience. Additionally, his dedication to collaboration and networking plays a crucial role in standing out. “I actively foster partnerships and connections with professionals and organizations, creating an environment where knowledge and best practices can be shared.” This collaborative mindset not only enriches his own work but also enables him to deliver exceptional outcomes through collective expertise.
To maintain balance in his professional and personal lives, he prioritizes his tasks and sets clear boundaries, establishing a schedule that allows him to allocate dedicated time for work, family, and personal activities. Setting realistic expectations and being disciplined with time management, he is able to fulfil his professional responsibilities while also making time for personal pursuits. Delegating tasks and seeking assistance or outsourcing certain tasks help him free up crucial time and energy.
Sukh Sandhu remains driven by a strong passion for entrepreneurship, innovation, and making a positive impact. He exclaims, “I have a deep desire to create and build something meaningful, to contribute to the growth of industries and communities, and to bring value to customers and stakeholders.” Taking calculated risks and venturing into the unknown, and embracing uncertainty is part and parcel of entrepreneurship and opportunity for growth and learning.
He is a person with strong leadership qualities, adaptable to dynamic and challenging environments, along with a strong work ethic and highly effective communication skills. But he also believes that struggling with delegation, being impatient at times and striving for perfectionism sometimes act as his weaknesses.
Some of Sandhu’s notable achievements include being named Entrepreneur of the Year by CEO Review and CEO of the Year by CEO Insights, Global Leader of the Year, Person of the Year, and Global Asian of the Year by Asia One. He has also been honored as one of the world’s top 10 social media experts and voted Best Blogger in the IO’Choice Awards.
Finally, he shares with the readers that people must embrace failure as a stepping stone to success and cultivate a positive mindset. Embracing innovation and adaptability, seeking balance, prioritising selfcare, and supporting others along their journey is incredibly crucial. Success is a personal journey, and each person’s path may differ, but people must stay true to themselves, follow their passion, and define their own version of success.