Reshaping Business and Communities
LaWanna Bradford is an exceptional leader who embodies resilience, strategic thinking, and a deep commitment to positive change. Growing up in a U.S. Army family, she learned the value of perseverance and dedication. Throughout her career as an entrepreneur and in positions of leadership, LaWanna has remained steadfast in her pursuit of progress for society. Her journey is a testament to the enduring human spirit and the relentless pursuit of a better world.
A graduate with a Bachelor of Arts in Sociology from the University of Arizona and a Master’s in Public Administration from Golden Gate University, LaWanna’s early career unfolded in the U.S. Army’s Information Systems. Spearheading statistical model development across Europe and Asia, she swiftly moved into strategic roles within mass transit and public health, leaving an indelible mark on prestigious projects like the Centers for Disease Control & Prevention and the 1996 Atlanta Olympics.
LaWanna broke through gender barriers to become an executive and founded successful enterprises in commercial mortgage and business consulting. Her story not only highlights her professional achievements but also her resilience in overcoming challenges, her commitment to fostering societal progress, and her dedication to building sustainable communities.
As the architect of her destiny, LaWanna’s foray into business began as a Presidential intern within the U.S. government. This early exposure ignited a passion for the intricate dance of business operations and systems. It was this passion that fueled her commitment to empower small businesses and entrepreneurs, leading to the inception of The Bradford Group and The Bradford Group Consulting.
LaWanna has played a crucial role in strengthening both local and global economies through her work with The Bradford Group and The Bradford Group Consulting. Her contributions have been invaluable in providing essential resources for commercial real estate acquisition and strategic consulting services, particularly for small businesses and entrepreneurs. Her efforts have focused on creating sustainable wealth within communities.
What sets LaWanna apart is her signature approach, The R3 System™ – a strategic navigation system that navigates change with precision. More than just a methodology, The R3 System™, encompassing the elements of ‘Refocus, Reframe, and Reconnect,’ provides a measurable framework for individuals and businesses to reassess and realign missions with core strategies. It is this unique methodology that positions LaWanna as a trailblazer, turning challenges into stepping stones for success.
In the face of personal and professional challenges, LaWanna found solace in stillness, celebrating beauty even on the most demanding days. She understands the importance of self-love and self-care, realizing that real change begins within oneself and expands to families, communities, and the world.
The COVID-19 pandemic posed numerous challenges, impacting LaWanna’s mortgage business. Rather than pivoting, she doubled down on profitable sectors, enhancing client communication and education. Real estate investment training for women and virtual speaking engagements broadened her reach, fortifying her resilience for post-pandemic success.
LaWanna’s thirst for business is driven by her determination to make a positive impact. With her innate abilities and analytical insight, she navigates through complexities, recognizing patterns that lead to innovation. Her commitment to authenticity and honesty enables her to unlock her full potential, and she believes in the collective power to achieve more than what can be imagined individually.
Inspiringly, LaWanna excels at identifying opportunities amidst chaos and transforming obstacles into pathways for growth and progress. Her leadership is collaborative, and she firmly believes in the power of unity to achieve unparalleled success. Her approach echoes the famous African proverb: “If you want to go fast, go alone; if you want to go far, go together.” LaWanna understands the essential interconnections that drive success and is adept at leveraging them to achieve her goals.
As an award-winning strategist and financial analyst, LaWanna has achieved numerous awards throughout her career, including the highly-regarded Presidential Lifetime Achievement Award, the Next Gen Entrepreneur of the Year Award, and the Equal Rights Advocate Recognition for Gender Equality and Civil Rights. Moreover, her literary contributions and listings in Marquis Who’s Who in America showcase her influence and dedication to fostering positive change.
In her message to viewers, LaWanna emphasizes authenticity and dedication to purpose as the keys to success. She urges fellow entrepreneurs to embrace strategic foresight, anticipate opportunities, and manage risks to secure a competitive edge in the ever-evolving business landscape.
With over 30 years of strategic expertise, LaWanna Bradford’s journey is not just a personal triumph but a roadmap for others to navigate the complex terrain of business and life. As we step into the future, let her story inspire us to lead with vision, shaping a promising legacy for our businesses and the generations to come.
