Crafting Success with Words and Wisdom
In the vibrant and ever-evolving landscape of global business, few stories resonate with the spirit of resilience and innovative thinking as powerfully as that of Ivan Iniguez. Born into a middle-class family in Ecuador, Ivan’s journey from an ambitious student to a pioneering force in the marketing world encapsulates the essence of determination and ingenuity.
Ivan’s early years were marked by a thirst for knowledge and a drive to explore beyond the familiar confines of his homeland. His aspirations led him to Canada on a government scholarship, aiming for an undergraduate degree in Science. However, fate had other plans. The withdrawal of his scholarship compelled him to return to Ecuador, a setback that would become the catalyst for his future success. Ivan found solace and opportunity in copywriting, a skill he mastered not out of sheer necessity but through a deep-seated belief in his own potential. “It took me two years to make a living,” Ivan recalls, underscoring the challenging journey from knowledge to application, from doubt to self-reliance.
His foray into the world of business was not just a means to an end but a realization of his passion for marketing. Ivan delved into the realms of Conversion Rate Optimization (CRO), marketing strategy, and funnel optimization, working alongside thought leaders and influencers. However, 2022 tested him like never before both personally and professionally, stripping him of his progress and forcing him to confront his resilience. “This made me remember that I had to get results with my bare hands and skills, and it was enough,” he reflects on the pivotal moment that reignited his resolve, leading him to become a fractional Chief Marketing Officer for two companies and, eventually, a revered copywriting coach. The genesis of Ivan’s business portfolio lies in a unique blend of copywriting and neuroscience, dubbed “neurocopywriting.” Frustrated by the superficial application of neuromarketing in copywriting, Ivan embarked on a mission to deeply integrate these principles, transforming the way businesses communicate with their audience
His approach, marked by consistent wins for his clients, stands testament to the power of understanding the human brain to craft compelling messages. “Working for the brain rather than guessing or working against it,” as Ivan puts it, encapsulates his innovative approach to marketing.
Confronted with the solitude of freelancing and the daunting online world, Ivan’s journey was fraught with self-doubt and the challenges of introversion. Yet, his philosophy that “hard work will beat any bad timing” fueled his relentless pursuit of success. Ivan’s belief in creating one’s luck through perseverance and timing has been a cornerstone of his achievements.
Driven by a profound belief in purpose and the desire to effect change, Ivan’s passion extends beyond the confines of business. “My drive is to find ways to keep helping people in all areas of their lives,” he shares, highlighting his holistic approach to impact. Whether through public speaking or personal conversations, his mission is to empower and inspire.
Eschewing the conventional path for a life of creation and innovation, Ivan advocates for forging one’s own path. “That’s not life to me,” he says of the traditional 9-to-5 grind, emphasizing the importance of exploring the realm of possibilities that lies beyond societal norms.
Inspiration for Ivan comes from the desire to amplify the impact of businesses, helping them reach and positively affect more lives. His vision extends to consulting, coaching, and strategic leadership roles, aiming to foster businesses that can significantly contribute to society. Among Ivan’s notable achievements are the prestigious scholarship from his government and consecutive marketing awards from the Marketing 2.0 Conference in 2023 and 2024, symbols of his professional excellence and innovation. However, his definition of leadership transcends personal accolades. “Leadership means enforcing change in a field… Leaders are meant to make sure everyone is a great leader,” Ivan elucidates, advocating for empowerment and collective success over individual acclaim.
Away from the rigors of his professional life, Ivan finds solace in working out, spending time with loved ones, and traveling. These moments of personal rejuvenation are as integral to his success as his professional endeavors, offering balance and perspective. His strengths—discipline, ambition, and resilience—coupled with a willingness to embrace vulnerability and seek mentorship, paint the picture of a man whose life is a testament to the power of perseverance and innovation.
To those aspiring to carve their own paths, Ivan offers a mantra steeped in the ethos of sacrifice and relentless pursuit: “If you don’t sacrifice for what you want, what you want becomes the sacrifice.” His story is not just one of achieving success but of redefining it, reminding us that comfort is the enemy of growth and that the true measure of our potential is how we navigate the challenges that lie on the path to realizing our dreams.