Bofta Yimam is an Emmy Award-Winning Journalist, Former TV Anchor, Media Personality, Speaker, Storytelling and Empowerment Coach.
She has been honored for her work nearly every year in her career, including a Regional Emmy award and the prestigious Edward R. Murrow award. Bofta is the first Ethiopian-American newscaster to receive an Emmy for her work.
For more than a decade, she’s reported live on the morning and evening news for TV affiliates around the country, including CBS and ABC. Her resume includes awardwinning investigative, breaking news and feature stories.
At the peak of her career, Bofta left her TV Anchor position and tapped into her entrepreneurial spirit.
I felt called to do something bigger…serving and inspiring more people. I started my own business as an international speaker, storytelling and empowerment coach. Throughout my life, I’ve been bold to take risks and bet on myself. I simply hope others will be inspired by my actions and tap into their zone of genius,”- Yimam said.
Bofta is a dynamic motivational speaker who mixes high energy storytelling and strong content to empower people. She’s a self-made woman who paid her own way through college and later, moved up the competitive TV industry. She shares her journey, along with other memorable life experiences, with audiences.
As a storytelling and empowerment coach, Bofta works with entrepreneurs, corporate professionals, authors and executives on crafting their compelling story to use in multiple channels (the stage, social media, podcasts).
“Our stories are often complex. Using my gift for storytelling, I help people gain clarity and structure on their story, how it connects to their business or mission, and the broader message they want to share with the world. Everyone has a story,” Yimam said.
She’s frequently tapped as a guest speaker on podcasts and currently hosts her own motivational morning segment, Rise and Shine With Bofta Yimam, available to listeners worldwide through Urban Media Today radio and urbanmediatoday.com
In 2018, Bofta was recognized on the 100 Tropics Changemakers list. The awards ceremony for the finalists is set to take place in Johannesburg, South Africa.
She was also recently honored with the ‘Young, Gifted and Black’ award and selected as a ‘Women of Excellence’ honoree by the New Pittsburgh Courier.
When she’s not busy speaking or coaching, Bofta is plotting her next bucket list destination. She’s swum with dolphins in Mexico, climbed a mountain (not planned) to reach a remote Ethiopian monastery, jumped off a 35-foot-high Jamaican cliff and backpacked twice in Europe.
She recently traveled to Cuba with nine other journalists for independent reporting projects covering race and other African diaspora issues.