A BIRD Called Branding

Prof. Dr. Sir GD Singh, a Global Management Consultant, Brand Maker, Educationist, Author, Speaker and world peace advocate, is the founder & President of Unified Brainz Group Holdings Inc. GD Singh is actively handling Confederation of Indian Healthcare Foundation (CIHF) under his philanthropy portfolio. He is also the founder and president of World Peace & Diplomacy Organisation-WPDO which is working on world peace and UN sustainable development goals 2030. He is also the Founder & President for Confederation of International Accreditation Commission (CIAC Global) which is a Quality Assurance organization.

Branding is an utmost important pre-requisite for a company to mark its presence in the current prevailing fierce competitive environment. Unified Brainz is a global Management Consulting organization with expertise in brand building with conceptualization, planning and execution. Unified Brainz emphasizes on delivering finest designing solutions through its talented and performance driven creative team. Unified Brainz provides solutions right from brand identity creation to final business model development, apart from that the group has other verticals viz. UB Staffing, UB Technologies, UB Consulting, UB Entertainment, UB Business Centre and UB Media & Publication which are committed to incubate and provide 360 degree business solutions under one roof.

What is branding?
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.

Why is it so important for your business?
When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.

GD Singh is actively handling Confederation of Indian Healthcare Foundation (CIHF) under his philanthropy portfolio. He is also the founder and president of World Peace & Diplomacy Organisation-WPDO and Confederation of International Accreditation Commission (CIAC Global) which is a Quality Assurance organization.

What are the branding strategies of companies?
What is it that makes some brands connect so well with their audiences? In many ways, organizations are like individuals. Each has its own specific “fingerprint” — strengths, character, and personality — that makes it unique and recognizable. It’s how we get to know our friends and understand what it is about them that we like. When an organization’s brand fingerprint is clearly defined and articulated so that customers, shareholders, distributors, employees, and partners consistently feel they “know”
the organization and know what to expect from it, magic happens.

This is when high emotional engagement occurs. This is when “raving fans” and customer loyalty are created. This is when organizations gain sustainable competitive advantage. Discovering and communicating this brand fingerprint helps organizations bring strategic focus to the power of their brand — giving brands meaningful and recognizable shorthand that helps cut through the noise and clutter to connect with people.

Branding: the gap between efforts & success.

A book on importance of branding in success of a product or service or a person, how efforts alone don’t lead to success but the brand equity does. I have diligently spent my time over writing this book with best of my knowledge and potential.

“In this book, I have emphasized on the importance of Branding in context to the business practices. I have tried to grab the attention of the readers to the ever essential aspects of brand building and also how to maintain the brand value of the business.”

This book is for students, consultants, startups, existing business owners & business managers. The book covers major aspects of branding like Branding, Brand Equity, Branding Strategies and Managing Brand Performance.

I have always been a strong supporter of ethical business practices and my perspective of a right business practice is also assimilated in this very book of mine.

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